Rise Above the Noise (First Edition)

Rise Above the Noise (First Edition)

$20.99

FIRST EDITION IS NO LONGER AVAILABLE.

PLEASE CHECK OUT OUR NEW EDITION: THE MARKETING INTERVIEW, SECOND EDITION

In Rise Above the Noise, the author gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:
  • Answers to marketing interview questions
  • Frameworks on how to tackle marketing case questions
  • Biggest mistakes marketing candidates make at the interview
  • Understand what interviewers are looking for, why they’re looking for it, and how to deliver it

Questions and answers covered in the book include:

  • What promotional strategies would you use for a Honey Nut Cheerios campaign?
  • Develop a social good campaign for Teavana.
  • Should Hidden Valley increase the price of its ranch dressing?
  • Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
  • Tell me about a terrible product that's marketed well.
  • And more...

Pages
218 pages

Publish Date
February 28, 2014

Praise for Rise Above the Noise
"I have interviewed countless candidates for marketing roles, and I wish more of them could attack problems this smartly. Follow the step-by-step guidance in this book, and you WILL set yourself apart from other candidates and succeed in your marketing interviews." - Scott Shrum, Former Brand Manager, S.C. Johnson & Son

“With the intense competition out there for top marketing jobs, Rise Above the Noise is a practical yet thorough guide on how you can ace your interview and land the job of your dreams.” - Jason Jennings, Former Senior Marketing Manager, General Mills

Refund Policy
Please confirm all purchases before you complete them as all sales are final. There are no refunds for digital content.

About the Author
Lewis is the founder of Impact Interview, an interview coaching firm.  Serving clients since 2008, Lewis has helped clients around the world secure jobs at some of the most prestigious companies, including Google, Amazon, and Microsoft.  Lewis has been featured in international press including CNN, ABC, CBS, The New Yorker, and The Atlantic.

Lewis has over 13 years of high-tech experience. Most recently, he was the Director of Product Management at Microsoft. Prior to Microsoft, Lewis worked at Google, where he was responsible for launching new AdWords products.

Lewis' first book, Decode and Conquer, is in the top 1% of all books sold on Amazon.com.