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Google Product Marketing Manager (PMM or APMM) Interview: What to Expect and How to Prepare

January 30, 2017 • google apmm internship • google associate product manager interview • google product marketing manager interview • google product marketing manager interview preparation • google product marketing manager interview process • google product marketing manager interview questions • google product marketing manager onsite interview

SEE ALSO: Google Product Marketing Manager Interview Questions and Answers What to Expect: Google Product Marketing Manager Interview Google evaluates product marketing (PMM) candidates in 4 different areas:Marketing aptitudeGoogle PMMs can architect a marketing plan, but they can also sweat the marketing details. For instance, they write the communications doc that serves as a source of truth for all product marketing materials, whether it's a sales training deck, website copy, or TV ad campaign. They understand the value of A/B testing ad copy and landing pages. They can write first draft of a viral marketing video script. PMMs are also...